In taking
me ol’ dad for a routine appointment, we paid an early morning visit to the hospital
restaurant. Well, it adds a dash of spite to get a pre- emptive dose of
coronary artery furring fry up before you see the heart consultant. But bugger
me, walking through the eclectic lustre of cafeteria plastic & chrome, was
an ostensibly innocent- looking pile of paper bags, which upon closer scrutiny
bore the name “Spunkmeyer” on them. I nearly choked.
Presuming,
correctly as it happens, it to be of American origin, I imagined a board room
somewhere very distant to here, and a red faced Texan looking at charts and
spreadsheets, brusquely barking orders at quivering anaemic accountants saying
he “wanted” the UK hospital market. The accountants look at each other, too
afraid to speak, and in a supreme act of cultural insensitivity and ignorance,
Spunkmeyer ends up splattering the walls of cafeteria up and down the NHS.
Actually,
the truth is even worse! Chairman and inventor of the industrialised cookie
dough manufacture process, Kenneth Rawlings, asked his 12 year old daughter
what she thought the company should be called. I wonder what he would have said
if she said “oohh shit butty please daddy.” It might as well be called Shit
Butty, much good that dredgeworthy colon- clogging wallpaper paste goop does for
you, crammed as it is with diabetes inducing high corn fructose syrup and vitamin
annihilating trans fats. Absolute shit. Give
me a cooked breakfast any day.
For the
word “spunk” in English, has a totally different additional meaning from that
in the USA. To Americans, the word
simply means “pluck, courage, verve”, or in Australia, “a good looking fellow”. But as
the etymology of the word derives from ancient Irish sponcc meaning of “poor wood/ faggots/ junk wood
which reluctantly provides a spark” it also has derived into a semi-
pejorative, (with shared roots in “punk”) meaning seminal fluid in English, which was first recorded in print in
1886. If you ask me, that’s long enough to realise that its use in selling food
might be a faux pas. Unless you wanted to sell your cookies with cream.
By South Utsire
No comments:
Post a Comment